Human in the Loop Podcast Branding

The Challenge

A company in the AI space, Teikametrics, was launching a new podcast—Human in the Loop—focused on the intersection of artificial intelligence, ethics, and real-world application. The client needed a brand system that could grow with the show across platforms and mediums.

The creative challenge: strike a balance between tech and humanity, and build a recognizable, flexible look that stood out in a crowded content space.

My Role

I led the development of the podcast’s visual identity, working closely with the founder to translate the show’s conceptual DNA into a versatile brand presence. Deliverables included:

• Logo system (primary, stacked, and icon lockups)

• Custom typography and color palette that merged warmth and modernity, still tied to Teikametrics parent branding

• Episode templates for social promotion

• Cover art and platform graphics

• Brand guide and handoff assets for easy use by external partners

My Approach

This project was about distillation: taking a complex, future-facing subject and expressing it with clarity, approachability, and edge. I built a system rooted in contrast—soft and sharp, analog and digital—to reflect the tension and synergy between humans and machines.

I also kept flexibility and scale in mind, creating assets that could live on social, in show notes, and across future content like video or newsletters.

Outcome

The result is a clean, modern identity that reflects the show’s tone and point of view. The branding has helped establish a credible, professional foundation for the podcast’s launch—supporting guest outreach, audience building, and long-term growth.

Testimonial

“Jess's ability to work quickly without compromising quality was truly impressive. Despite the tight timeline, she delivered exceptional designs that surpassed our expectations. Her infectious enthusiasm and collaborative spirit ensured that every element of the brand resonated with our podcast's identity. Her insightful questions led to a final result that not only met but exceeded our expectations. Jess’s contribution to our podcast's brand was invaluable.”

Cameron Yoder,
Sr. Manager, Content & Community
Teikametrics