CLIENT
BEGA North America
YEAR
2016
ROLE
Art Direction
Brand Identity
Graphic Design
Architectural Record Magazine Spread - BEGA
I designed this full-page magazine ad for Architectural Record magazine. I was inspired by 1950s magazine ads and the timeless design of BEGA’s luminaires that feel at home in any decade. I centered the design around the unique martini shape & internal reflection of this innovative pole-top luminaire.
The first design was featured in Architectural Record and seen by 40k+ subscribers, while the last two are alternate designs that I really enjoyed despite them not making it to publication.